ABOUT

 
Laura Broyles Portrait

Hi.

Creating designs and concepts that are both meaningful and functional are at the core of what I do. I love fostering development in other designers and collaborating with teams. I have experience working with small non-profit organizations and for large corporations, as well as both print and digital design.

 

 
 

MY DESIGN PROCESS


Ideation & Collaboration

Everything starts with defining the problem. I believe it’s my responsibility to ask the right questions of my clients to have a full understanding the client’s needs and goals from the outset. Sketching and note taking is the primary way I start all my ideations.

 
Artboard – 69@2x.jpg
 

Design Systems & Standards

Defining an upfront system of standards allows for rapid prototyping and designing around a framework that is visually and functionally cohesive

 
Artboard – 70@2x.jpg
 

Wireframing & Design

Wireframes are developed for each page and signed off on before final copy, photography, and design visuals are applied to bring concepts to their final execution followed by preparing assets for deployment.

 
Artboard – 71@2x.jpg